Gi.
Hi, I’m Giovanna, a skilled digital product designer who brings products to life for emotional beings who think.
About my experience
With a solid track record in user-centered design, my transition from visual designer to product designer was marked by a deep commitment to analysis, strategy, continuous learning, and meaningful impact on the projects I led. I create intuitive digital experiences and solutions that not only meet business objectives but also delight users. Let´s get in touch.
-
I have specialized in developing and leading products through a comprehensive design process that transforms insights and questions into valuable opportunities. I also focus on creating a deeper understanding and awareness of the broader context, helping teams see how everything fits together and operates effectively.
-
I conduct user research, develop personas, and map user journeys to thoroughly understand and address their needs and pain points. This approach enables me to design products that are intuitive, efficient, and enjoyable to use.
-
I am responsible for ensuring that the product is visually appealing, with consistent and accessible interface elements that align seamlessly with the overall user experience.
-
With nearly 8 years of experience, I have specialized in branding, editorial design, social media design and motion graphics. Throughout my career, I have consistently focused on human-centered design, ensuring that my work always aligns with the needs and experiences of the user.
SHOWCASE OF MY WORK
SHOWCASE OF MY WORK
ALOHOME B2B PROPTECH STARTUP 2023-2024
An AI-powered virtual assistant that helps Alohome clients reactivate and nurture leads, allowing their sales teams to focus solely on leads that are ready to purchase a property.
ALOHOME B2C/B2B PROPTECH STARTUP. 2024
This innovative marketplace simplifies and enhances the home-buying experience in México. Buyers can explore verified developments, access clear pricing, and use tailored tools to find properties that fit their budget-all in one place.
ALOHOME B2B PROPTECH STARTUP 2022-2023
This tool allows buyers and sales teams to explore any real estate project in 2D, view real-time availability, understand the space, access specific details, and get a quote for the unit they are interested in.
BUILDPRO B2B STARTUP. 2025
We’re redefining how trade businesses grow and thrive in their local markets. By offering affordable, top-tier digital marketing tools, we make it easier for traders to increase their visibility, generate and manage leads—all while simplifying their day-to-day operations.
ALOHOME B2C/B2B PROPTECH STARTUP 2021-2025
This product is the most comprehensive website for real estate projects, featuring live inventory, a quoting tool, and detailed information about each unit.
Shortly about me
Hi, my name is Giovanna López, and I’m a Product Designer based in Mexico.
Since I was young, I’ve been curious about design, and today I’ve been dedicating myself to it professionally for approximately 9 years. My experience ranges from digital design focused on social media, branding, creative strategy, editorial design, to motion and web design. This diverse experience allowed me to successfully transition into Product Design, where I now apply my logic, knowledge, and creative skills to build great products that conquer the market.
In addition to my creative experience, I believe that design has the potential to be a strategic and integral part of a company’s culture and the way it operates. I specialize in optimizing design handoff processes that need refinement, ensuring smoother workflows, and fostering strong collaborations with developers, growth, and customer success teams to create cohesive and impactful products.
Currently, I work as a Product Designer at Alohome.
Let’s work together