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Interactive Project Map: helping Real State buyers visualize and decide

Role
Product designer
UX designer
Visual designer

Timeframe
From september 2022 to january 2023

Industry
Proptech
B2B
Real State

Overview

The Interactive Project Map is a 2D mapping tool designed to make it easier for buyers and sales teams to explore real estate projects. It provides real-time availability, detailed unit information, and allows users to generate quotes and reserve units on the spot.

This tool addresses the pain points of existing 3D project mapping tools in the market, which are often expensive and inaccessible for many developers. The redesign prioritized mobile-first functionality, streamlined usability, and real-time inventory management to deliver a better experience for buyers and sales teams alike.

Role

I redesigned the user experience for this product, conducting usability testing, redefining user flows, and improving both the UI and interaction design. I collaborated closely with the development team to significantly reduce implementation time, ensuring the product was mobile-first and more accessible.

The challenge

What was the problems?

Expensive Tools and Disconnected Processes

Many 3D project mapping tools in the market were too expensive for most developers. This left teams without an affordable option for showcasing real estate projects effectively. Sales teams struggled with outdated workflows, as updating price lists or availability was time-consuming and inefficient.

Lost Opportunities in Showrooms

The interactive map struggled to meet user needs. It was difficult to locate within digital showrooms and lacked a mobile-first approach, making it inaccessible for many users. Buyers found it unintuitive, and the multi-step process to generate quotes often led to frustration, leaving sales teams without a reliable tool to close deals efficiently.

A Holistic, Real-Time Solution

This tool needed to address multiple challenges. Developers required a cost-effective way to showcase projects while ensuring real-time updates for their sales teams. Buyers needed a seamless experience to explore properties, visualize spaces, and receive instant quotes. Integrating all these steps into a single platform had the potential to transform the sales process, particularly for in-person showroom interactions.

Context

The Interactive Project Map is part of a larger product ecosystem: the Digital Showroom. This platform empowers real estate developers by centralizing tools for sales teams, maintaining updated inventory, and ensuring smooth collaboration across internal and external stakeholders. The map’s redesign aimed to become a key driver of adoption for the broader platform.

Research & Insights

Through a series of interviews and usability tests, I uncovered crucial insights:

  • Finding the map: Users often couldn’t locate the map within the Digital Showroom. It didn’t stand out as an interactive tool, leading to confusion and underutilization.

  • Mobile usability issues: The existing map wasn’t optimized for mobile devices. Without gesture-based navigation or clear instructions, users found it cumbersome to use.

  • Complex quoting process: Generating a quote required too many steps, creating unnecessary friction in the sales journey.

  • Lack of contextual Information: Buyers wanted better explanations and supportive text to understand project details and confidently make decisions.

Execution: redesigning the experience

Wrapping things up

The redesign process began with defining the ideal user flow to address these challenges. After analyzing feedback and pain points, I reimagined the journey to:

  1. Ensure the map was prominently displayed and easily accessible within the Digital Showroom.

  2. Create a mobile-first design with intuitive gestures and clear instructions for navigation.

  3. Simplify the quoting process, reducing the number of steps required to complete it.

  4. Add supportive text and visual cues to enhance understanding and engagement.

Collaboration for Success

I worked closely with multiple teams to bring this redesign to life:

  • Customer Success Team: Gathered feedback from current clients to refine functionalities and ensure the solution met their needs.

  • Growth Team: Analyzed potential customers’ first impressions to identify what caught their attention.

  • Development Team: Partnered to create an implementation framework that reduced setup time for each project by 60%, enabling quicker adoption by developers.

This collaborative effort ensured that the redesigned map was not only user-centric but also practical for rapid deployment.

Outcome & Impact

The redesigned Interactive Project Map delivered significant improvements for all stakeholders:

  • Enhanced User Engagement: It became the second most-clicked section within the Digital Showroom, with users spending an average of 75 seconds on the tool.

  • Increased Adoption: Eight out of ten interested clients now choose this product, and it has driven quicker contract closures.

  • Empowered Buyers: The tool gave buyers greater confidence in pre-sale projects by helping them visualize their future homes and explore units in detail.

  • Streamlined Sales Processes: Sales teams could now generate quotes and reserve units directly within the showroom, offering a more seamless experience to potential buyers.

Reflections & Learnings

This project was a defining moment for me, as it marked the first time I independently developed a product from scratch. It taught me the value of seeking feedback through diverse channels and prioritizing effectively under tight deadlines. Clear communication with the development team was instrumental in launching the product and achieving the 60% reduction in implementation time.

Working collaboratively with other teams reinforced the importance of alignment across departments. Today, we continue iterating on the product based on client feedback, ensuring it remains a cornerstone of the Digital Showroom platform.